Online Courses and Certificates of Digital Marketing

Virtuous Learning Certification
3 min readMay 11, 2021

This course provides learners the in-depth knowledge about the digital marketing, by explaining importance of digital marketing in today’s world and how it affects businesses, how digital marketing changes the way of marketing around the globe.

This course is fruitful for the learners who start at Digital Marketing and don’t know what it is? The course describes digital marketing origin, purpose and its usage with its advantages.

As marketing for businesses can be done along many years but the new change is digital marketing. From 20th century when technology usage increases and internet is common among people then the concept of digital marketing came. In today’s world digital marketing is popular term around the globe and many businesses take advantages through digital marketing.

Digital Marketing is beneficial to promote every business and is very famous now-a-days so a person who has knowledge about digital marketing can earn place in market. This course design in such a way that a person knows history of digital marketing and also know how he must be able to do digital marketing. What basics he should know about digital marketing and how digital marketing affects one’s business and in which ways it could be beneficial for any business.

Course Outline:

Chapter 1) Situating Digital in Marketing

Introduction

What is digital?

The word Digital

Understanding marketing

Understanding digital marketing

Digital marketing

Digital tools enabled

Crowd sourcing

Crowd funding

Micro tasking

Digital audiences

Segmenting and customising messages

Measurability

The TCEO model

Think

Create

Engage

Optimize

Chapter 2) Digital Marketing Strategy

What is Digital Marketing?

Business and brand strategy

Strategy for brand operates

Understanding the environment

Understanding the business

Understanding customers

Understanding competitors

The building blocks of marketing strategy

Porter’s Five Forces analysis

SWOT analysis

Crafting a digital marketing strategy

Context

Value exchange

Objectives

Objectives need to be SMART

Specific

Measurable

Attainable

Realistic

Time-bound

Tactics

Tactics and evaluation

Ongoing optimization

Chapter 3) Strategic Thinking

Need a digital marketing strategy: Why?

Your business and digital marketing

Digital marketing — yes or no

Demographic of internet users

Defining your digital marketing strategy

Laying strong digital foundations

Know your business

Know the competition

Know your customers

Know what you want to achieve Know how you’re doing

Understanding the digital consumer

The digital consumer revealed

Making the web their own

I don’t know you and you don’t know me

Key traits of the online consumer

Using influencers to help spread the word

Influencers

Mind the Ps

Product

Price

Promotion

Your website

Search engine optimization (SEO)

Pay-per-click search advertising (PPC)

Affiliate marketing and strategic partnerships

Online public relations

Social networking

E-mail marketing

Customer relationship management

Place

Eyes on the prize

Tracking accountability

Bringing it all together

Chapter 4) the Changing Face of Advertising

Advertising

Advertising through the ages

History

Technological advancement

The Technology behind Digital Marketing

The first global communications network: ‘the highway of thought’

Early networks

You’ve got mail

From ARPANET to internet

Making connections — birth of the web

The wild wide web — a new frontier

People’s Importance

A huge and growing market

Introducing Consumer 2.0

Adoption of Technology

Interconnectivity

Technology is levelling the information playing field

Relevance filtering is increasing

Niche aggregation is growing

Micropublishing of personal content is blossoming

Rise of the ‘presume’

On demand; any time, any place, anywhere

Market Transformation Effects

Chapter 5) Your Window to the Digital World

Your website — the hub of your digital marketing world

A conversion engine for traffic

Building an effective website

The main steps of building your website

Planning

Design

Development

Testing

Deployment

Know why you’re building a website

Know who your website is for

Build usability and accessibility into your website design

Usability

Accessibility

Words make your website tick

Know your competition

The online marketer’s Holy Grail

Why is search engine optimization so important?

Make your site easy to crawl

Content — the most important thing on your site

Tools for online monitoring

How to do Digital Marketing

Optimizing Search Engine Results

Creating Marketing Content

Advertising on Social Media

Marketing through Email

Using Pay per Click Advertising

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